What this episode covers
A product strategy conversation on where AI changes advertising workflows, where it does not, and how leaders should evaluate applied AI opportunities.
Key takeaways
- How AI changes ad products
- Lessons from Meta and Credit Karma
- Evaluating product workflows for AI leverage
- Where human judgment still matters
Why it matters for AI engineering teams
The through-line is production discipline. Teams need clear ownership, evaluation loops, source-of-truth workflows, and deployment patterns before AI systems can move from impressive demos to reliable business processes.
AI strategy works when it starts from workflow leverage, not from a generic mandate to add AI.